Cash For Gold is your number one gold dealer in Santa Monica, CA. We're also the go-to diamond and jewelry buyer. We will buy anything made of gold, silver, platinum, or diamonds. We are family-owned and -operated business by a father-and-son duo of expert jeweler appraisers, so you're guaranteed to get the best value. Not sure if your items have value? Bring it in for a free appraisal today! We'll give you our honest, educated opinion. Visit us today and bring in your gold, silver, diamonds, jewelry, platinum, or coins. You're guaranteed to receive top dollar.